These days you can’t call yourself a marketer unless you have orchestrated something that has gone viral (preferably the good sort). But what does it take to make something viral? That’s the million dollar question and the answer isn’t simple – there’s no single tried and true way to make viral content. What is useful, though, is gaining a good understanding of what other brands have done to gain viral traction in the past.. then hope that some of that ingenuity (or sometimes even just luck) rubs off onto you. Here’s a few examples of viral pranks that have paid off.