Since the beginning of the social media age, the question of return on investment (or ROI) in this field has forever plagued and pained marketing professionals. Some have tried to come up with fancy algorithms to determine a magic number, others have argued until they were blue in the face that it can’t be done. It’s a million dollar question, and here’s the answer… so be sure to send me a cheque in the mail. Read on to find out my take in the whole ROI debate, and let everyone know what your thoughts are too (because we care, really.) But seriously, I’m going to need that million dollars.

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