Have you ever wondered why some videos grab everyone’s attention while others don’t? In the world of social media, videos are becoming more popular. Pinterest, known for images and infographics, is now big in videos too.
People watch over 1 billion videos on Pinterest every day. Videos on Pinterest get 1200% more attention than just images or text. This shows how big the chance is to make your Pinterest videos a hit. Brands like Grey Goose use videos to make fun and engaging content.
Pinterest videos start playing automatically, catching users right away. You can also share your videos on other sites like YouTube, reaching even more people.
We’ll look at Pinterest video strategy. You’ll learn about video types, lengths, and how to use Pinterest’s special features. This way, you can make videos that not only grab attention but also get results.
The Importance of Video on Pinterest
Video content is key on social media, and Pinterest is a big player. It has nearly 300 million users daily. Since November 2016, native video has changed how people interact with content. This has led to a big increase in video watching.
Driving Engagement with Video Content
Pinterest Video Pins really boost engagement. People are 54% more likely to act after watching videos on Pinterest. Since August 2017, Promoted video Pins have helped brands reach more people and grow their brand.
Using video Pins, businesses see more people saving and sharing their content. This leads to more clicks and visits to their websites.
Video Consumption Statistics on Pinterest
Here are some key video stats on Pinterest:
- In 2019, Video Pins went up sixfold from the year before.
- Video views on Pinterest jumped six times in 2019 too.
- Users are 2.6 times more likely to buy something after watching brand videos.
- Pinterest suggests keeping videos 15 seconds to 1 minute long. Ads should be 6 to 15 seconds.
These numbers show how big video is on Pinterest. With such strong engagement, brands focus on video to grow online and boost sales.
Video on Pinterest is very creative. It lets brands grab their audience’s attention, spread their message, and build stronger connections.
How Video Pins Work on Pinterest
Understanding how video pins work on Pinterest is key for better visual marketing. The Pinterest video autoplay feature grabs users’ attention as they scroll. This makes videos stand out from static pins, boosting interaction and engagement.
Automatic Play and Attention-Grabbing
catches users’ eyes as they scroll. Videos under 30 seconds work best. Longer videos get fewer clicks and saves.
Hyper-lapse food and step-by-step craft videos keep users watching. The goal is to grab attention right away to keep viewers interested.
Pinterest suggests videos in 1:1, 2:3, 4:5, or 9:16 ratios. Use .mp4, .mov, or .m4v formats. Videos should be at least 240p resolution, under 2GB, and no longer than 30 minutes. But, the best videos are 6-15 seconds long.
Types of Video Pins: Video Pins vs. Idea Pins
Pinterest has two video types: Video Pins and Pinterest Idea Pins. Video Pins link to outside content. Idea Pins are like Instagram Reels or TikTok, for telling stories in a multi-page format.
Idea Pins let creators share original content in a storytelling way. They use interactive elements to boost engagement and keep users on Pinterest. Unlike Video Pins, Idea Pins don’t link outside the platform, keeping users engaged longer.
Using both Video Pins and Idea Pins can improve your Pinterest marketing. Try different video styles to see what your audience likes best.
| Video Feature | Video Pins | Idea Pins |
|---|---|---|
| Primary Function | Links to external content | Storytelling, high engagement, keeps users on the platform |
| Recommended Length | 6-15 seconds | Multi-page, no specific limit |
| Formats Supported | .mp4, .mov, .m4v | .mp4, .mov, .m4v |
| Aspect Ratios | 1:1, 2:3, 4:5, 9:16 | 1:1, 2:3, 4:5, 9:16 |
| Maximum File Size | 2GB | 2GB |
Creating Compelling Video Content
Making great video content for Pinterest means catching the viewer’s eye fast and keeping them hooked. It’s key to make your video pins stand out. Focus on making the first few seconds count.
Starting Strong: Capturing Attention in the First Few Seconds
The first few seconds of a video are super important. Brands like Glow Recipe use catchy hooks to grab attention fast. They use clear lighting and great framing to draw people in right away.
Adding text overlays makes sure your message gets through, even if the sound is off. Since many watch videos without sound, this helps a lot. It makes your video more engaging.
Good videos have a clear start, middle, and end. This keeps viewers interested. Try to keep your videos 6-15 seconds long. Short videos keep people watching better.
Using High-Quality Visuals to Stand Out
Great visuals are key for Pinterest videos. Bright colors and clear details grab attention. Make sure your videos are vertical (9:16 aspect ratio) for mobile viewers.
Good visuals make your story stick in people’s minds. Companies that use great visuals and storytelling get more engagement. This means more people see your video and save it.
Adding fun stickers from Pinterest can make your videos more interactive. This encourages more people to interact with your content.
Optimizing Your Video for Pinterest
When you’re making Pinterest video optimization work for you, picking the right video settings is key. I’ll show you the best video lengths and sizes. Plus, I’ll cover the important specs and formats to make your videos stand out.
Choosing the Right Video Length and Sizes
Pinterest lets videos be up to 15 minutes long, but it’s best to keep them short, about 30 seconds. This fits the 8-second attention span most people have. Plus, vertical content (9:16 aspect ratio) works great on Pinterest. It matches the platform’s layout, making it more engaging for users.
Video Specs and Formats
Following Pinterest video specs makes sure your videos look good on the platform. They should be under 2GB and in formats like .mp4, .mov, or .m4v. Since videos start playing automatically without sound, adding captions is a must. Tools like Zubtitle can help with resizing, cropping, and adding captions, making your videos better.
Here is a handy table to detail the key specifications:
| Parameter | Specification |
|---|---|
| Video Length | 15 seconds to 1 minute |
| Aspect Ratio | 9:16 (Vertical) |
| File Size | Maximum 2GB |
| File Types | .mp4, .mov, .m4v |
Using these specs can really boost your Pinterest video optimization. It makes your pins look better and helps get more engagement. Always think about video pin dimensions and the right video pin file types. This ensures your content fits well and meets your audience’s likes.
Using Pinterest Video Ads
Pinterest video ads can really help your brand stand out and get more attention. First, set up a Pinterest Business account. This gives you access to special tools and analytics to boost your marketing. Let’s look at how to use video ads well on Pinterest.
Setting Up Your Business Account
Setting up a Pinterest Business account is easy and opens up many chances for video ads. Go to the Pinterest Business site and follow the steps to turn your account into a business one. This lets you see important stats about your audience and how well your content is doing.
Creating Effective Video Ads
With your Pinterest Business account ready, it’s time to make video ads. Making good ads means thinking about video size and how to tell your story. Here are some tips to help your marketing on Pinterest:
- Adhere to Video Specs: Make sure your videos fit Pinterest’s rules. They should be between 1:1 and 9:16 in aspect ratio, and last from 4 seconds to 15 minutes.
- Glean Insights from Successful Campaigns: Look at what works for brands like Louis Vuitton and e.l.f. They use short, eye-catching videos. Use their ideas for your ads.
- Incorporate Strong Visuals and Messaging: Grab attention fast with great visuals and clear messages. Make sure they match your brand’s style.
- Utilize Max Width Video Ads: These ads take up more space on mobile, making a big impact. Since 67% of Pinners get inspired by videos, this type works well.
| Ad Type | Recommended Ratio | Video Length | Max File Size |
|---|---|---|---|
| Promoted Videos | 1:1 to 9:16 | 4 sec – 15 min | 2GB |
| Max Width Video Ads | 1:1 | 4 sec – 15 min | 2GB |
When making and improving your video ads on Pinterest, pay close attention to details. This will help you meet your marketing goals. As videos become more popular online, using Pinterest video ads can really help your brand.
Cross-Promoting Video Pins on Other Social Channels
Sharing your Pinterest Video Pins on other social media can make your content more visible. It can also bring more people to your Pinterest profile. Using Instagram and Facebook to share your pins is a smart move. It helps you use each platform’s strengths well.
Integrating Video Pins into Your Website or Blog
Adding Pinterest video pins to your website or blog can make your content better. It keeps your audience interested. By embedding these pins, you make it easy for people to go from your site to your Pinterest.
This way, your content stays the same on different places. It makes people more likely to interact with it and take action.
Sharing Video Pins on Instagram and Facebook
Sharing your pins on Instagram and Facebook can really help you reach more people. On Instagram, you can save stories as Pinterest video pins. This lets you use your content on more platforms easily.
Facebook also makes it easy to share your pins. You can send your Pinterest videos to your Facebook feed. This helps more people see your content and visit your Pinterest.
Using these strategies can bring a lot of traffic to your Pinterest videos. In 2020, Pinterest saw 1 billion video views a day. Video uploads went up by 800%. So, sharing your pins on other platforms is a smart way to get more attention.
- Integrate video pins into your website or blog.
- Share video pins on Instagram for easy multi-platform video sharing.
- Utilize Facebook for direct video pin cross-promotion.
With a good plan, you can make the most of your video content on different platforms. This improves your social media work and helps your Pinterest do better.
Analyzing Your Pinterest Video Performance
To see how well your videos do on Pinterest, use the tools the platform offers. These tools show how people watch your videos and what they like. Knowing what your viewers like helps you make better videos.
Using Pinterest Analytics
Pinterest analytics tools let you see important things like video views, watch time, and average watch time. You also get info on impressions, saves, pin clicks, and clicks that go somewhere else. These tools show how your Pins are doing right after they’re posted.
By looking at all pins with the same image and link, you can see how each one does. This helps you understand your content better.
Understanding Engagement Metrics
It’s key to know what kind of videos your audience likes. You can look at things like how many times your Pins show up, how many people click on them, and how many save them. You’ll also see how many people click on links, visit your profile, and watch your videos.
For videos, you can see how many people watch them for 10 seconds, until the end, and the total time watched. This info helps you make your videos better and reach your audience better.
Best Practices for Pinterest Video Pins
Following Pinterest video best practices can really help you connect with your audience. Adding text overlays for video pins and captions is key. This way, everyone can understand your message, even if they watch videos without sound.
Incorporating Text Overlays and Captions
Many Pinners watch videos without sound. So, video pin captions and text overlays are very important. Make sure your video is clear and short, 6-15 seconds, to catch their attention fast.
Use text overlays with a 2:3 aspect ratio, like 1,000 x 1,500 pixels, for the best look. Make your pin titles and descriptions clear and short. Adding a call to action in your text overlay can help get more people involved.
Leveraging Popular Video Categories
Focus on popular video types like tutorials and behind-the-scenes content. Seasonal videos do really well, especially around holidays. Try making videos that inspire, teach, show change, and share culture.
Pinners watch almost 1 billion videos daily, and video views have jumped 200% in a year. Videos are saved six times more often than regular pins. Posting content weekly will keep your followers coming back for more.
Using these Pinterest video best practices will draw in viewers and boost your performance on Pinterest.
Conclusion
Pinterest is changing fast, becoming a key place for video content. For businesses or marketers, having a strong video pin strategy is key. With over 320 million users every month, Pinterest has a big audience for your videos.
Video views on Pinterest have grown a lot, especially in 2020. This makes video content very important on the platform. To make the most of video pins, create short, high-quality videos that grab attention right away.
Make sure your videos are 6-15 seconds long for the best results. Also, follow Pinterest’s video specs and formats to improve your content. Using SEO for titles, descriptions, hashtags, and tags helps people find your videos easier.
Sharing your videos on other social channels and your website can help more people see them. This can also bring more visitors to your site. Businesses that use video pins well can get more engagement and sales.
On Pinterest, 67% of users do something after watching a video, more than on other sites. With these tips, you can do well in Pinterest marketing and make your content stand out.