Case Studies: Brands That Nailed Their TikTok Marketing and What You Can Learn from Them

What makes some brands do great on TikTok but not others?

Let’s explore some amazing TikTok Marketing Case Studies. They could change how you see digital promotion. TikTok is huge, with over 1 billion users worldwide. It’s not just for teens anymore. It’s a big deal for brands.

Brands reach out to all kinds of people, from young Gen Z to older Baby Boomers. They use TikTok to get noticed, send people to their websites, and connect with fans. Want to know how they do it? Keep reading to see how Chipotle, Gymshark, and KFC, among others, hit it big on TikTok.

This article will show you how some brands are killing it on TikTok. You’ll learn the secrets behind their success.

Introduction to TikTok Marketing

TikTok is getting very popular and has lots of users. It’s great for brands to market on it, especially for young people. Let’s see why TikTok is key for brands and its growth and users.

Why TikTok is Essential for Brand Marketing

Brands must use TikTok because it reaches a lot of people and has unique content. TikTok Influencer Campaigns and viral TikTok marketing campaigns get a lot of engagement. For example, Idahoan Foods got 14 million views on TikTok, way more than expected, and got a 20.13% engagement rate.

Another campaign by Vestiaire Collective got 1,307,200 views, more than double what was expected, and got a 17.5% ad conversion rate. This shows how TikTok can help brands get noticed and interact with customers.

Overview of TikTok’s Growth and User Demographics

Since 2020, TikTok has grown by 75%, making it the fastest-growing social media app. It hit 1 billion users in September 2021, faster than Facebook and Instagram. TikTok also made $10 billion in spending on Apple and Google Play stores, the first non-game app to do so.

Most of TikTok’s users are young, with 7 in 10 18-19-year-olds and half of 20-39-year-olds using it. But, more older people are joining too, making TikTok a great tool for marketing to many people.

Brands use viral TikTok marketing campaigns and TikTok Influencer Campaigns to reach more people. For example, the “Wrap Me In Plastic” campaign got nearly 11.3 million views and a 20% engagement rate. This shows TikTok’s power to make content popular.

In conclusion, TikTok is a great place for brands to make memorable campaigns. It helps brands engage with many people through creative content and influencer partnerships. TikTok is changing the marketing game.

Viral TikTok Marketing Campaigns: Chipotle

Chipotle really caught people’s eyes with its TikTok marketing. They started their TikTok Business Account in 2018. Soon, they got over 1.3 million followers and their videos got 20.7 million likes.

They used creative hashtags and strong engagement strategies. This made their content hit home with their audience.

Creative Use of Hashtags

Chipotle got creative with hashtags. The #ChipotleLidFlip Challenge got a huge 329.2 million views. Then, the #GuacDance campaign got people talking about guacamole.

These hashtags made Chipotle more visible and got people talking. It’s a great example of how to use TikTok well.

Other brands also used hashtags to get noticed. Guess’s #InMyDenim campaign got over 5,500 videos from users. Redbull’s #RedBullDanceYourStyle Challenge got more than 7 billion views. Chipotle is right up there with them in using social trends well.

Engagement Strategies

Chipotle also uses fun engagement strategies. They use user-generated content, behind-the-scenes footage, and comedy sketches. This keeps things real and grabs the younger crowd.

The #LidFlipChallenge let users show off their creativity. Behind-the-scenes videos showed the fun side of the brand.

Here’s how Chipotle stacks up against other brands:

Case Study: Last Crumb’s Success with User-Generated Content

Last Crumb uses TikTok to make a strong community around their cookies. They mix professional videos with content from users. This mix helps them reach more people and build trust and loyalty.

Mix of Content Types

Last Crumb’s TikTok strategy is all about mixing content. They show off their tasty cookies with real customer stories. This keeps their TikTok interesting and real.

• Professional Content: High-quality videos show how they make their cookies. They look amazing.
• User-Generated Content: Customers share their own stories. This makes the brand feel real.

Building a Loyal Following

Last Crumb builds loyalty by sharing real stories from users. This makes people feel important and connected. Almost all customers want to support real brands.

People watch a lot of videos online, so Last Crumb uses TikTok well. They mix professional and real videos to tell their story.

Last Crumb shows how mixing content and real stories can make a strong community. This leads to more loyalty to the brand.

TikTok Marketing Case Studies: Gymshark’s Fitness Phenomenon

TikTok has changed the way we market online. It has brought new ways to reach customers. Gymshark used TikTok to grow big in the fitness world.

Gymshark now has over 12 million followers on TikTok. They did this by sharing different kinds of content. They posted workout videos, funny memes, and inspiring stories.

Their #Gymshark66 challenge was a big hit. It got over 2.4 billion views and made 1.6 million people share their own videos. By working with fitness influencers, Gymshark built a strong community.

This community helped make the brand even more popular.

To see how big Gymshark has become, look at this comparison:

This shows how well TikTok can work for marketing. Gymshark’s success on TikTok is a great example. They used a mix of content and got people involved to make a big impact.

Utilizing TikTok Influencers: KFC’s Chicken Sandwich Campaign

KFC’s Chicken Sandwich campaign showed the power of TikTok influencer marketing. It used TikTok’s huge user base and fun ads to boost brand awareness and engagement.

Selection of Influencers

Choosing the right influencers was key to the campaign’s success. KFC picked popular TikTok stars who had followers like their target customers. This made sure the ads hit home and got more views and likes.

KFC chose influencers who really connected with their followers. This made people trust the message more. The TikTok algorithm helped make the campaign more visible.

Impact on Brand Awareness

The campaign made a big splash in brand awareness. It got 221 million views, making KFC more visible and memorable. This helped increase sales and keep customers coming back.

Metrics like impressions and engagement showed the campaign worked well. TikTok’s TopView ads got KFC’s message out fast to lots of people. This showed how TikTok ads can really grow a brand.

In the end, KFC’s TikTok campaign proved the value of smart influencer partnerships and creative ads. It’s a great lesson for brands wanting to get noticed on TikTok.

HP’s Sustainable Initiative with the #HPRadicalReuse Challenge

HP is using TikTok to teach people about being eco-friendly. Their #HPRadicalReuse Campaign is a big hit. It turns saving the planet into a fun movement.

The #HPRadicalReuse Challenge got people to share their green habits. TikTok videos from users get more likes and views than ads. HP’s campaign reached 68 million people in the US and got over 1.4 billion views.

After the campaign, the hashtag got over 9 billion views. This shows how well it worked in getting people to care and join in. Over 670,000 people took part and made over 1.2 million videos.

HP worked with influencers like @dreaknowsbest and @alisonsadventures. They showed how to reuse things and help the environment. This made the message stronger.

HP used special ads to get the word out. One type of ad got 38 million views in just one day. Another ad did really well, getting lots of views and likes.

The campaign did more than just get views. After it ended, people remembered HP more and liked it better. This shows people see HP as more caring about the planet.

HP wants to be the top company in making technology that’s good for the earth. They’re using plastic from the ocean in over 50 products now. The campaign taught TikTok users how to live greener lives.

Engagement through TikTok Ads: McDonald’s Strategy

McDonald’s knows how to use TikTok well for ads. They use TikTok’s auction ads to reach young people. This has led to great results.

Results from Auction In-Feed Ads

McDonald’s ads did really well. They got 1,175,359 views. This led to a big jump in sales and more people coming to stores.

Sales of soft serve ice cream went up by 130%. More people came to stores, 83% more than before. Stores in Thailand even ran out of ice cream cones.

The campaign also got a lot of attention. It got 175,774 likes, with an average like rate of 4.66%. This was 28% higher than expected.

The Role of OpenSlate Partnership

Working with TikTok and OpenSlate helped McDonald’s a lot. This partnership made sure ads were safe and matched McDonald’s values. It helped increase engagement by 28% for their diversity efforts.

This shows how McDonald’s TikTok ads and partnerships can boost sales and connect with young people. It’s a great example of how to use social media well.

How Spikeball Capitalized on Trends

Spikeball used TikTok to show how brands can do well by using trends. They got nearly 300,000 followers and over 50 million views. This shows how important it is to know your audience and make content they like.

Creating Platform-Specific Content

Spikeball made a big impact on TikTok by making content just for the platform. They used TikTok’s fun vibe to make videos that people love. This helped them become a big hit on TikTok.

Their videos are full of fun games, cool shots, and challenges. These match the lively and playful vibe of TikTok users.

Understanding Audience Demographics

Spikeball also knows a lot about who uses TikTok. They found out that young people, like Gen Z and Millennials, love to watch fast and pretty videos. So, they made their content just for them.

They worked with TikTok sports stars to get their message out there. This helped them connect better with their audience.

In short, Spikeball did great on TikTok by making content that fits the trends and knows its audience well. Their success shows how important a good TikTok plan is for brands.

Here’s a quick look at some top brands on TikTok and what they’ve done:

Success with Hashtag Challenges: The #GoForTheHandful Campaign by Goldfish

The #GoForTheHandful campaign by Goldfish shows how well-planned TikTok campaigns can work. It turned into a huge success and set a standard for brands on TikTok.

Engaging the User Base

Goldfish used TikTok’s love for fun challenges with #GoForTheHandful. They asked users to see how many Goldfish crackers they could hold in one hand. This idea got a lot of people involved, with 2.9 billion video views.

Over 1.8 million pieces of content were made by 923,000 creators. The campaign’s Hashtag Challenge page got over 548 million engagements, showing a 19% engagement rate. These numbers show how successful the campaign was on TikTok.

Cross-Promotional Strategies

Goldfish made the campaign even better with cross-promotions. Working with TikTok influencers and NBA player Tacko Fall helped a lot. Tacko Fall’s video with Boban got over two million views, making the campaign go viral.

In-Feed Ads did well, with an 11% video completion rate. The campaign’s Hashtag Challenge Emoji got nearly 3 billion impressions and 805,000 clicks. These numbers show how well the campaign reached and engaged with TikTok users.

• Brand Lift: After the campaign, a study showed a 19.2% increase in ad recall, beating the norm by 7.7%.
• Continued Tagline Use: Goldfish still uses the #GoForTheHandful tagline because it connected well with consumers.

This campaign’s success shows how powerful the Goldfish TikTok Strategy can be with a fun Hashtag Challenge. It gives brands great tips for their own TikTok campaigns.

Conclusion

Looking back, TikTok has grown a lot, with a 325% increase in 2020. It’s a big chance for brands to reach lots of people in a fun way. Brands like Chipotle and Gymshark show us how to do well on TikTok. They use the platform’s special features to grab and keep users’ attention.

e.l.f. Cosmetics got a lot of views with their #eyeslipsface campaign. It shows how using content from users can really help. e.l.f. Cosmetics also works hard to connect with their community. This has helped them do well with young people in America.

Other brands like KFC and McDonald’s have also done well on TikTok. They picked influencers who fit their brand and used TikTok ads in smart ways. Nike also did great by focusing on being real and showing off unique talents. This made people trust their brand more.

To do well on TikTok, brands need to really get to know the platform and its users. By making fun, on-trend content and talking to their audience honestly, brands can grow and keep a strong group of fans. Following these tips can help brands use TikTok to its fullest and stand out online.