Have you ever thought about using Pinterest Story Pins to make your content stand out? Pinterest is always changing, and Story Pins are a great way to grab the attention of its 420 million users. They let you tell stories with photos, videos, and text over up to 20 pages.
With Pinterest Story Pins, you can share guides, sneak peeks, and more. They’re more exciting than just posting one image. By using them, you can connect with people through comments and chats.
Pinterest Story Pins don’t disappear like other stories do. They keep getting noticed and help your content stay alive longer. Tastemade and The House That Lars Built use them to get more people to see their work. So, what’s so great about them? How can you use them to get more people to see your stuff? Let’s find out how to make the most of Pinterest’s new feature.
What are Pinterest Story Pins?
Pinterest has a new feature called Story Pins. They let you share videos, photos, and text in a fun way. This makes stories more engaging and fun for everyone.
Definition of Pinterest Story Pins
Pinterest Story Pins are special Pins for telling stories. You can use up to 20 pages with videos, images, and text. They are for business accounts and help creators connect with their audience through stories.
These Pins don’t go away after a day. They stay on Pinterest forever, so people can keep finding and watching them.
Difference Between Traditional Pins and Story Pins
Traditional Pins are just one image. Story Pins let you swipe through different parts of a story. They have up to 20 pages of photos, videos, and text.
Story Pins stay on Pinterest forever. This means they can keep getting people’s attention for a long time. This is different from stories on Instagram and Facebook that disappear quickly.
Elements of a Story Pin: Photos, Videos, and Text
To make a good Story Pin, use photos, videos, and text well. Good pictures grab attention. Videos should be short but strong.
Text helps share your message. Using a clear plan and your brand can make your stories work better.
In short, Pinterest Story Pins are a great way to tell stories. They can last forever and interact with your audience. They’re perfect for anyone wanting to grow on Pinterest.
Benefits of Using Pinterest Story Pins
Pinterest Story Pins, now called Idea Pins, bring big wins for creators. They boost engagement and reach. They’re key for a strong Pinterest plan.
Higher Engagement Rates
Pinterest Story Pins get more people talking. Creators see thousands of views in just hours. These pins keep people interested with comments and updates.
Ability to Tell More Comprehensive Stories
These pins let creators share detailed stories. They can use many photos and videos in one pin. This makes for a better experience for users.
It helps show off products or events well. This fits with big business goals.
Increased Reach and Visibility
Pinterest shares Story Pins widely, making them more visible. Even without links, they get a lot of views and interactions. Their creative nature makes them great for connecting with people.
In short, Pinterest Story Pins are powerful. They help tell engaging stories, boost visibility, and connect with your audience. Adding them to your plan can make a big difference.
How to Create Pinterest Story Pins
Making Pinterest Story Pins is a great way to connect with your audience. You can do this on a desktop or a mobile device. Just follow some easy steps to get started.
Step-by-Step Guide on Desktop
First, you need a Pinterest business account. Then, here’s what to do:
- Update your Pinterest app for the latest features.
- Click on the “Create” button and select “Create Story Pin.”
- Choose images or videos (up to 20), making sure each file is under 32MB for images and 50MB for videos.
- Customize the layout and sequence of your pages with text overlays, stickers, and brand logos for added engagement.
- Add detailed titles, choose an appropriate theme, and enter up to 10 relevant tags to enhance discoverability.
- Publish your Story Pin to a relevant board ensuring it aligns with your overall Pinterest content creation strategy.
Step-by-Step Guide on Mobile
For those on the go, here’s a mobile Story Pin tutorial:
- Open the Pinterest app on your mobile device.
- Select “Story Pin” from the Create options.
- Upload your selected images or videos following the same size restrictions as the desktop version.
- Arrange and customize each page with tools to adjust imagery, add text overlays, and apply stylish themes.
- Fill in the details: give your Story Pin a descriptive title, select 10 related topic tags, and save to a public board.
- Complete by sharing your engaging Story Pin to captivate your audience.
Best Practices for Design and Layout
For a successful Pinterest content creation journey, follow these best practices:
- Use high-quality images and videos that are visually appealing and relevant.
- Ensure your Story Pins are at least 5 pages long, with a mix of visuals and text for comprehensive storytelling.
- Incorporate clear, concise text overlays to emphasize key messages.
- User reactions will boost engagement, so aim for content that inspires responses like “Great idea,” “Love,” and “Wow.”
- Remember that once published, cover photos and tags cannot be edited, so choose carefully.
Whether you’re using a desktop or a mobile device, focus on quality and creativity. This will help you make successful Pinterest content.
Optimizing Pinterest Story Pins for SEO
To make your Pinterest Story Pins work better, you need to use Pinterest SEO tips. Pinterest is a place where people search for things with pictures. So, making your stuff easy to find is key to getting noticed.
Using Relevant Keywords
Adding the right keywords to your Story Pins helps people find them. First, find out what words your audience uses. Then, put these words in your pin titles, descriptions, and text overlays. This makes your pins easier to find on Pinterest.
Adding Descriptive Titles and Descriptions
It’s important to have clear, short titles and descriptions for your pins. This helps the Pinterest algorithm show your content to the right people. Use words that match what your audience is looking for. This makes your pins more likely to be seen and shared.
Proper Tagging for Better Discovery
Tags are key for finding your pins. Use Pinterest’s tagging feature to add keywords. This makes your pins show up in more searches. Pick a mix of broad and specific keywords to get the best results.
Using these SEO tips for your Pinterest Story Pins can really help. It makes your content more visible and engaging. Adding keywords, clear titles, and tags can make a big difference on Pinterest.
Types of Content That Work Best for Story Pins
Pinterest Story Pins do great with certain kinds of content. They’re perfect for telling stories with pictures. Let’s look at some top content types that work well:
- Recipes: Recipes are super popular on Pinterest. They give step-by-step pictures to make tasty dishes. Sharing family recipes or new dishes gets lots of attention.
- DIY Projects: DIY projects are a hit. They offer useful tips and ideas for home and crafts. Users like getting something useful from these stories.
- Product Showcases: Story Pins are great for showing off products. They let users click to see more. Showing new items or special features brings in a lot of visitors.
Using content marketing Pinterest trends is key. Make sure your text is easy to read and your images are clear. A good story has a clear start, middle, and end. It should tell the user what to do next.
Using how-to guides, listicles, and business tips works well too. They grab attention with clear, easy-to-follow stories.
Focus on these types to make your Story Pins hit the mark. They’ll not just catch eyes but also inspire action.
Integrating Story Pins into Your Content Strategy
Adding Story Pins to your Pinterest plan is key to hitting your business goals. They help boost audience interaction and visibility. Here’s how to add Story Pins to your content plan.
Aligning Story Pins with Business Goals
Make sure Story Pins help your Pinterest goals by matching them with your marketing aims. Erin Chase of $5 Dinners got over 1 million views with Story Pins. She saw better returns than with regular pins. Think about using Story Pins for new products, tutorials, or stories that fit your goals.
Creating a Content Calendar
Having a social media calendar is key for a steady Pinterest plan. Plan and schedule your Story Pins to keep your audience engaged. Erin Chase got more site visits by posting Story Pins often, along with other content. A good calendar helps you keep track of posts and find the best times to post.
| Content Type | Frequency | Purpose | Examples |
|---|---|---|---|
| Story Pins | 3-4 times a week | Engage, Educate, Entertain | Recipes, DIY Projects, Tips |
| Evergreen Pins | 2-3 times a week | Maintain Consistency | Seasonal Guides, Long-life Topics |
| Video Pins | 1-2 times a week | Visual Appeal | Quick Tutorials, Product Demos |
Combining Story Pins with Other Pinterest Features
Using Story Pins with other Pinterest tools can boost your strategy. For example, Pinterest analytics can show what your audience likes. This helps you try different content and see what works best. Early use of these tools can bring big rewards, as Erin found with more saves and follows.
Success Stories: How Brands Are Using Story Pins
Some brands are really shining in Pinterest marketing. They show how Story Pins can change the game. They use Pinterest influencer marketing in new and exciting ways.
Tastemade’s Recipe Pins
Tastemade is famous for its yummy recipes and beautiful food pictures. They mix clear lists, steps, and pretty pictures in their Recipe Story Pins. This makes cooking easy and fun for everyone.
This shows how great content can get more people involved and make them loyal to a brand.
The House That Lars Built’s DIY Guides
The House That Lars Built uses Story Pins for detailed DIY guides. They mix images, text, and videos to show how to do creative projects. This keeps users interested and shows the brand knows a lot about DIY.
This is a great example of how Story Pins can teach and inspire people.
Amy Shamblen’s Creative Tips
Amy Shamblen uses Story Pins for beauty and creativity. Her pins have bright pictures and useful tips that grab attention. This shows how good pictures and tips can get more people involved and grow a following.
Her success shows how Story Pins can be used in many ways.
These stories show that Story Pins are key in Pinterest marketing. They work well for recipes, DIY, or creative tips. Story Pins make content detailed and engaging, which users love.
Maximizing Engagement with Story Pins
To get more engagement on Pinterest Story Pins, it’s key to use their direct features like comments, reactions, and follow options. This helps build an active community.
Good Story Pins use clear calls to action and great storytelling. They should have 2-20 pages, with at least five pages per pin. This keeps users interested and helps your pins reach more people.
Here are a few key aspects to consider to improve engagement:
- High-Quality Visuals: Make sure your images and videos are clear and sharp. Pinterest says high-quality visuals grab attention.
- Text Overlays: Since most Pinterest users watch videos without sound, add text overlays or captions. This helps get your message across.
- Optimized Engagement: Start your pins with clear hooks to grab attention and get users to interact.
- Keywords and Tags: Use relevant keywords and up to 10 topic tags for better visibility in searches and related content.
Pinterest’s Story Pins have a vertical format (9:16) and let you use up to 250 characters per page. This makes for an immersive experience. Using these features well can lead to better engagement.
It’s important to check how your Story Pins are doing. Look at follower growth, views, and interactions to see what your audience likes. Pinterest suggests starting with one Idea Pin a week and adjust based on your analytics.
In short, use strong visuals, tell engaging stories, and pick the right keywords and tags. This will help increase the reach of your Pinterest Story Pins and engage more people.
Common Mistakes to Avoid with Pinterest Story Pins
Making engaging Pinterest Story Pins is key to getting more interaction and reach. But, there are common mistakes that can make them less effective. It’s important to use high-quality content and listen to what users say to improve the user experience on Pinterest.
Avoiding Low-Quality Images and Videos
One big mistake is using low-quality images or videos. It’s important to use clear, high-resolution pictures and focus on good lighting and framing. Bad visuals can make for a poor user experience on Pinterest and can lead to less engagement.
Not Overloading with Too Much Text
It’s tempting to share a lot of details, but don’t overload your Pinterest Story Pins with text. Try to balance visuals with text to follow visual marketing best practices. Keep your messages short and use in-app text overlays for better reading.
Ignoring User Feedback and Comments
Ignoring what users say can really hurt your Story Pins. Talking to users shows you care about their thoughts and helps make your content better. Always check and respond to feedback to get better engagement and trust from your brand.
To make these points clear, here’s a table with key practices and mistakes to avoid:
| Best Practices | Mistakes to Avoid |
|---|---|
| Use high-resolution images and videos. | Posting low-quality visuals. |
| Keep text concise and to the point. | Flooding pins with excessive text. |
| Engage with user feedback. | Ignoring user comments and suggestions. |
The Future of Pinterest Story Pins
Pinterest is always making things better for users and adding new stuff to Story Pins. They want to make sharing stories more fun and easy. This means more ways for creators to grab their audience’s attention.
Now, Pinterest has over 475 million users. This makes Story Pins a big deal for digital marketing future plans. They let you add up to 10 topic tags to Idea Pins, making them easier to find. And, they have a new tool that shows how your pins help sell things.
We think Pinterest will keep adding more cool stuff to Story Pins. This will make finding things easier and using the site better. They suggest using short videos, up to 60 seconds, to tell your story. This way, Story Pins can tell your brand’s story better and get more people involved.
Adding more ways to link to other places will help drive more traffic and sales. This makes Story Pins even more important for digital marketing. Pinterest keeps making Story Pins better for everyone, keeping them at the heart of Pinterest social media trends.
Pinterest Story Pins vs. Instagram Stories
The fight between social media platforms is always on. Pinterest and Instagram are two big names in this fight. They offer different things to users. Knowing these differences helps creators make the most of each platform.
Key Differences
Instagram Stories go away after a day, but Pinterest Story Pins stick around until you delete them. This means Pinterest Pins can keep getting views for a long time. They also work well with Pinterest’s search, making them easy to find.
Pinterest Story Pins let you share up to 20 pages of images, text, and videos. This lets creators tell full stories. They’re great for sharing products and tutorials. Shopping is big on Pinterest, making Story Pins perfect for showing off products.
Benefits of Using Pinterest Story Pins
Pinterest Story Pins have big advantages. They stay up forever and get more people involved with things like comments and saves. This helps brands connect better with their customers. Pinterest is all about sharing ideas, and Story Pins fit right in.
They’re great for step-by-step guides and fun content. With at least five pages, you can share a lot of info. They work well with other Pinterest tools, making SEO easy.
Instagram is more about quick chats, while Pinterest is for deeper connections. This makes Pinterest great for building strong relationships with people.
| Feature | Pinterest Story Pins | Instagram Stories |
|---|---|---|
| Duration | Indefinite | 24 hours |
| Content Volume | Up to 20 pages | Multiple slides |
| Focus | Idea sharing, tutorials | Instant updates |
| User Interaction | Comments, saves | Reactions, DMs |
| SEO Integration | High (Discoverable via search) | Low |
Conclusion
Pinterest Story Pins are key for creators and marketers. They help make content engaging and reach more people. Pinterest has over 400 million users, making it a big deal in social media. Story Pins let marketers share stories that stay around, unlike on Instagram or Snapchat.
Storytelling gets better with Story Pins. You can add up to 20 images, videos, text, music, and links. This helps with tutorials, project stages, and collections. It also helps brands talk better with their audience.
Video content on Pinterest, like Story Pins, gets seen three times more than on other sites. This shows how powerful Pinterest marketing can be.
Story Pins are getting more important in telling stories and marketing online. Adding them to your Pinterest plan can help you reach more people and grow your audience. It’s good for both new and seasoned marketers. The secret is to make story pins that inspire, teach, and get people to act.