Following on from 100 social media statistics for 2012 that I posted in January and 100 more social media statistics for 2012 that I posted in February, here are the latest stats for March 2012. There are actually only about 85 or 90 statistics, but I think it’s close enough. Deal with it. Update: I’ve now posted a newer social media statistics article in September 2012 (with 216 shiny new stats!)
Social Media Statistics (general)
- 66 percent of online adults are connected to one or more social media platforms
- 50 percent of social media users say they check in to their favorite networks first thing in the morning.
Mobile + apps Statistics
The number of smartphone shipments is expected to be almost one billion in 2015- This billion will be dominated by Apple, Google and Microsoft, who will enjoy 90% of the market share with their respective platforms
- In December 2011, the Android Market surpassed the 400,000 app mark, doubling the number of available applications only in 8 months
- Smartphone sales (globally) are expected to increase by 25% from 472 million in 2011 to 630 million in 2012
- 57% of all new Android and IOS apps are downloaded in the US, followed by 12% China, 4% Taiwan, 3% UK, 3% Canada, 2% Australia and 2% Hong Kong
- Mobile apps will grow from a $6billion industry today to $55.7billion industry by 2015
- 53% of American cellphone (mobile) users now have a smartphone
- 38% of people who use social media on mobile devices cite general browsing as their main activity
Social commerce
Sales via social commerce are expected to reach $30 billion within five years- 45% of social media users are at least ‘somewhat’ comfortable providing credit card details through social media channels
- Men, those between 18-34 and those earning over $35k are more comfortable providing credit card details on social media
- 20% would purchase products from their favorite brands within their social media sites (as opposed to normal websites)
- 34% would be more likely to share information about a purchase on a social media site than on a traditional e-commerce site
- 74% wouldn’t use an alternative currency (e.g. Facebook credits) to make a purchase on a social media site
- Only about 17% of Facebook pages feature products, and only 4% enable check-out (complete purchase) within the Facebook page
- by 2015 brands will be generating 50% of their web sales through social media and mobile platforms, with a projection of $30 Billion
Social media for business statistics
- Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
- Only 23% have used Twitter to promote a social-only deal, such as a coupon or discount available only to Twitter users who click the link
- 29% of brands on Facebook have offered deals within the channel
- People were 25% more likely to buy a product they would be proud of if it had social buttons placed next to it but 25% less likely to buy a product they would be embarrassed by if it encouraged them to like or tweet about it (by having social share buttons nearby)
- 70% of businesses ignore complaints on Twitter
- 83% of people who complained on Twitter liked or loved a response by the company
- 58% of businesses saw a drop in marketing costs by moving to social marketing
- 72% of marketers handle social media themselves, and the rest outsource
- 78% of women are happy to share what brand they prefer, compared to 74% of men
Social media news statistics 2012
- More than twice as many digital news consumers follow news recommendations from Facebook than from Twitter (consistent across computers, smartphones, or tablets)
- Overall, 13% of digital news consumers follow news recommendations on both Facebook and Twitter
Pinterest statistics 2012
- In February 2012, Pinterest had 10.4 million users
- Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history
- 80% of Pinterest’s user base are women, 60% have attended at least some college, 25% have a bachelor’s degree or higher, and the average household income is between (US) $25k – $75k
- Pinterest accounts for about 3.6% of referral traffic (according to Shareaholic study), compared to 3.61% for Twitter
- Over 80% of Pinterest pins are ‘repins’ (content already pinned being repinned by users)
- 30% of Pinterest users are between 25-34 years, 25% 35-44 & 17% 18-24 years old
- American users of Pinterest spend an average of 1 hour 17 minutes on the site
- Australian visitors to the site have doubled over the past couple of months to nearly 400,000 visits per week
- 50% of users have kids
Twitter statistics 2012
- In February 2012, Twitter had 500 million registered users (approx 200m active)
- Twitter accounts for approximately 3.61% of referral traffic (according to a Shareaholic study)
- 36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes
- Twitter users send 175 million tweets each day
- 64% of users access Twitter via twitter.com
- The top three countries on Twitter – USA (108 million), Brazil (33 million) and Japan (30 million)
- $259 million is Twitter’s projected ad revenue in 2012
- 1 million accounts are added to Twitter every day
Facebook statistics 2012
- In February 2012, Facebook had 850 million users
- Facebook accounts for approximately 26% of referral traffic (according to a Shareaholic study)
- Of the 850+ million Facebook users, 31% check in more than once a day
- 63% of Facebook users have deleted people from their friend lists (up from 56% in 2009)
- 44% have deleted comments others have made
- 37% have untagged themselves from photos
- Young adults and women are more likely to unfriend people (67% women vs 58% men)
LinkedIn statistics 2012
- In February 2012, LinkedIn had 135 million users
- LinkedIn accounts for about 0.20% of referral traffic
- American users spend an average of 17 minutes on the site
- 50% of LinkedIn users have a bachelor’s degree or higher
- There are 2 million companies on LinkedIn
Google+ statistics 2012
- In February 2012, Google+ had 90 million users
- Google+ accounts for about 0.22% of referral traffic
- American users spend an average of 6 minutes on the site
- Just 29% of Google+ users are female
- 44% of Google+ users are single
- The top ten countries using Google+: the USA (31%), India (14%), Brazil (5%), the UK (4%), Canada (2.5%), Germany (2%), Indonesia (1.8%) and Italy, Mexico and Spain (1.7%)
- The top occupation is student (20%)
- The Google+ button is served more than 5 billion times each day
- China and Iran block access to Google+
General Internet Statistics 2012
- In one day on the Internet:
- Enough information is consumed to fill 168 million DVDs
- 294 billion emails are sent
- 2 million blog posts are written (enough posts to fill TIME magazine for 770 million years)
- 172 million people visit Facebook
- 40 million visit Twitter
- 22 million visit LinkedIn
- 20 million visit Google+
- 17 million visit Pinterest
- 4.7 billion minutes are spent on Facebook
- 532 million statuses are updated
- 250 million photos are uploaded
- 22 million hours of tv and movies are watched on Netflix
- 864,000 hours of video are uploaded to YouTube
- More than 35 million apps are downloaded
- More iPhones are sold than people are born
So there’s the latest social media, mobile and Internet statistics as at March 2012 – as per usual, I’ll have another statistics update next month for you. To make sure you don’t miss out on the most up-to-date statistics, be sure to like my Facebook Page.
List of contributing statistics articles:
http://www.allfacebook.com/facebook-news-2-2012-03
http://socialtimes.com/pinterest-vs-other-social-media-giants-infographic_b91577
http://www.mediabistro.com/alltwitter/internet-day_b19376
http://www.mediabistro.com/alltwitter/social-media-demographics-study_b19351
http://socialtimes.com/theres-plenty-of-fish-on-google-42-of-users-are-single-infographic_b89668
http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914
http://www.allfacebook.com/facebook-unfriending-2012-02
Coach 
Daria