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Design vs customer experience: why pretty isn’t always practical

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Have you hired a designer to create your website? You may have made a HUGE mistake. Designers can be good for some stuff (well, some of them), but most of them are not experts in user experience. The end result being that they design websites with the key objective being that they look pretty and on-brand. This is kinda important, but what is MORE important is that your customers and visitors find your site easy to navigate and know what they are meant to be doing. Sometimes you have to make trade-offs with design to make sure you’re making life easy for your audience. Pretty isn’t always practical. And here’s some rambling, some ranting and some useful examples of when that may be the case. But mostly rambling.

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9

8 simple things you can do to optimize your website

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Here it is… my first Social Skinny article that doesn’t focus on Social Media. Instead, I reveal ingenious tips to optimize your website and boost conversion that will likely earn you millions, if not billions, of dollars. Probably billions. Check it out and then please let me know if you’re a fan of this diversified content on The Social Skinny or if you think I should stick to focusing on social media. I CARE ABOUT YOUR OPINION. No, really. Well…. a little bit anyway. Enjoy!

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