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Trending Social Media Tools to Grow Your Business

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70% of marketers are going to increase their social media ad spend this year – globally we will spend $24 billion across social networks! That’s more than the GDP of New Zealand (probably). The key point here is that you obviously have to spend some of your $$ on social media, because that’s what everyone else is doing, and you DO NOT WANT TO BE THE ONLY CHUMP DOING SOMETHING ELSE. Print is dead and so is TV (not really). So social media it is. But – you ask – where do you spend your money within social media? THERE ARE SO MANY DAMN NETWORKS THESE DAYS. Honestly, it’s hard to keep track. Should you give your money to Zuckers, or that blue bird on or that new one where it’s all just about pictures (not the one with the pins though)….. well I’m glad you asked. READ ON FOR ALL THE ANSWERS YOU EVER HOPED TO HAVE (kind of).

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4 Companies Doing Social Media Right

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These days it’s a pretty huge fail if your business is not leveraging the power of social media to drive awareness, brand loyalty and ultimately sales. However it can also be a pretty huge fail the way many business are using social media – even still (after all these years of test and learn). So what is the secret sauce to social success? Well, these four companies have some good learnings to share. Check out some of these case studies and think about how you can improve your social media strategy for business.

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How to do social media right: 4 brands to learn from

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Sometimes the best way to be good at something is simply to copy others who are awesome at it. Of course you should change it ever so slightly and pretend it was your idea in the first place, otherwise what is the point? Seriously though, when it comes to marketing and even more specifically social media, reading case studies and keeping an eye on what competitors and prominent brands are doing always helps stimulate your own creativity. So here are four quick case studies of brands doing some awesome things in social media. Don’t forget to change them ever so slightly…

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Why Your Career May Depend on Your Social Media Profiles

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Ever wondered how your Facebook, Twitter, Pinterest and other social media channels are impacting on your career? The answer is probably more than you think. Read on to find out how to leverage these platforms to help you keep or land your dream job rather than hinder you!

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Social Media Share Scare – Why You Need To Share Less

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Social media sharing is a second nature to most of us by now – we must have our semi-random ‘friends’ know that we are amazingly cool and popular, so that they can spend their days wishing they were us as they gaze wistfully down their Facebook Feed. Obviously this involves checking into exciting places (including airports, festivals and expensive restaurants) and sharing way too much information about our general lives (including where we live and the awesome car we drive). The only problem is this isn’t just impressing your so-called friends, but a whole bunch of even MORE sinister people – identity thieves, cyber-stalkers and burglars. Basically what I’m trying to say is that you will probably lose everything you hold dear – including your money, house and your identity – unless you read this article and STOP SHARING SO MUCH. But of course – you need to determine your own priorities. After you read this article.

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