How to choose the right social media monitoring tool


Trying to figure out what is the right social media monitoring tool for your company is often a lot like playing the lottery. Most of us don’t have 3 months to compare all the tools out there, and if it’s your first experience with a social monitoring system, you probably don’t know what you should even be asking to establish which is the best fit for you. enter: this article.

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Brands are the new Big Brother – why you need to watch what you say online


Do you whinge about your bank, your phone service, your internet provider, your mobile handset, your computer operating system or anything else that relates to a big brand? Chances are your social media intellectual property has been raped by a bunch of self-important corporate execs wondering why you hate their brand so much. Welcome to Brand Big Brother.

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