Trying to figure out what is the right social media monitoring tool for your company is often a lot like playing the lottery. Most of us don’t have 3 months to compare all the tools out there, and if it’s your first experience with a social monitoring system, you probably don’t know what you should even be asking to establish which is the best fit for you. enter: this article.

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Do you whinge about your bank, your phone service, your internet provider, your mobile handset, your computer operating system or anything else that relates to a big brand? Chances are your social media intellectual property has been raped by a bunch of self-important corporate execs wondering why you hate their brand so much. Welcome to Brand Big Brother.

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