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How to Protect Your Brand Reputation on Social Media

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Many businesses have a bit of a freak out over employee social media use, whether business-related or personal. This is for good reason, because lots of employees have less than stellar brains and can be prone to regular ‘oopsie daisy’ moments that result in moderate to severe brand damage. So how do you protect your brand from social media damage? Despite the view of many a senior manager, this is not by banning social media use completely. If you want to find out what you should be doing, you have no choice but to read this article THAT WILL CHANGE YOUR LIFE FOREVER. Yes, forever.

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The 8 key considerations when running a Facebook competition

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Want to run a Facebook competition but not really sure where to start? Here are the eight key things you need to consider to run a successful (and legal) Facebook competition. Cover off all these bases and watch your Facebook community thrive! If you do not read this article, however, your Facebook community will slowly shrivel up and die. Do not say I didn’t warn you.

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4 Twitter Tips You Should Think About Now

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Twitter tips! Just because you can’t get enough of them. And also because we all need constant reminders of what we should be doing, because when it comes to Twitter, so often we’re just not doing the right things. So if you want to get the most from your Twitter account then heed these wise words. And forward it to seven friends, because if you don’t then you’ll have bad luck for 7.5 years. Not just seven years, but an extra SIX MONTHS too. You really don’t want that. DO YOU? No. No, you don’t.

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iMingling: The importance of a social media presence for your business

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Still sitting on the fence in terms of whether social media is important for your business? It is. In this article Jamie Franks (yes, it’s another guest post) outlines why you need to be in the social media game and how it’s not going anywhere anytime soon.

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Can you measure social media ROI?

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Since the beginning of the social media age, the question of return on investment (or ROI) in this field has forever plagued and pained marketing professionals. Some have tried to come up with fancy algorithms to determine a magic number, others have argued until they were blue in the face that it can’t be done. It’s a million dollar question, and here’s the answer… so be sure to send me a cheque in the mail. Read on to find out my take in the whole ROI debate, and let everyone know what your thoughts are too (because we care, really.) But seriously, I’m going to need that million dollars.

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