New exciting Facebook Page changes – admin roles, post scheduling and promoted posts!
It’s been a pretty exciting week for good old Facebook so we are finding out. Zuckers must be on a post-wedding high (somebody got lucky on their wedding night?) so he’s rolling out some features that – let’s be honest – should have been included a loooong time ago.
It’s bad news for some of those third-party applications who have been capitalising on Facebook’s inadequacies for the last couple of years, but it’s good news for the rest of us who don’t want to have to pay money to these capitalistic (yet smart) third-parties.
So what functionality can we look forward to seeing through a Facebook Page near us now/soon?
Facebook Admin Roles
Once upon a time there were Page admins, and there were fans. There was no in between. You either had full access to everything, or you were just a lousy groupie. Well, that has changed now with the addition of ‘admin roles’ – essentially there are now five different admin roles on Facebook – Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This means you can add people to your page to help with content, moderation, advertising and insights but they won’t be able to fundamentally change the page – for example a content creator can do anything except change admins (otherwise they could kick you off as admin and take over the page). Advertisers have access to creating ads on behalf of your page and viewing the insights, but can’t do anything else.
All admins will start out as Managers by default, and you can change them by heading to ‘edit page’, then ‘admin roles’ and setting the different roles there.
brilliant!
Scheduling Facebook posts in the future
This should have been available A LONG TIME AGO – the ability to construct a post for your page but schedule it to be posted some time in the future (within the next six months). How handy is that!
All you need to do is click on the little clock symbol in the bottom left of the page, and choose the day and time you would like the post posted. Voila! (note: be careful when scheduling posts as there can be some down sides to doing this – eg. you schedule a bright and cheery post for a weeked in two weeks’ time that says hope everyone is having a great day! and the day before it posts a huge natural disaster befalls your region and you forget about the post… – awkward)
Anyway pretty freaking cool feature that will do away with a lot of third-party tools methinks.
Promoted Posts
So this one I don’t yet have access to – makes me think it may be on a limited release (most likely confined to US?) but I’ll provide the overview anyway – even though I am cranky that Zuckers has once again left me out… after everything I do for him… hmmph.
So basically what this lets you do is promote a certain Facebook post on your Page – could be any type of post including text, photo, video, question etc to more people so that your reach is extended. So say you had a really special offer, or a video you want to go viral (emphasis on want..), you may choose to put some budget towards extending the reach of the post. Keep in mind this is different to actual advertising (over on the right-hand side of the page) – this simply extends the reach of your post to your own fan community and their friends if they interact with it – it just lasts longer in the Facebook newsfeed (up to three days!).
What you do is click the little ‘promote’ button underneath your status (picture below courtesy of AllFacebook because I don’t have access yet) and input a budget. Facebook will give you an estimate of the number of people your post will reach with that budget. You can also target people by location or language, which is pretty cool. And you can change up your budget during the process and get some handy stats about how many people have seen the post and how they have interacted with it.
I like this idea as a departure from the standard advertising. You’re targeting the people who genuinely are interested in what you have to say, and in a more engaging way.
You can read more about what Promoted Posts are and how you can set one up courtesty of Facebook here.
So what do you think about these changes? All of them are positive in my opinion, so 1,000,000 points to Zuckers and here’s hoping his lovely bride keeps keeping him happy… if you know what I mean 
Hey! My name is Cara Pring and this is 
Finally!! haha great post Cara
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LikeDislikeI hear that promoted posts will only be available to pages with more than 400 fans. Do you think that’s the same for the others, too? As a busy mum, I’d love to try the scheduled posts, but I can’t see it on my page yet. I’m hoping that’s just because it hasn’t reached me-in-Australia/my-page yet, not because I have to increase my fan base to use it.
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LikeDislikeHi Karen – I’ve only heard the min 400 fans for the promoted posts, not the others. I don’t think they would restrict the scheduling and admin roles because it’s a basic functionality – the promoted posts requires a minimum level of fans to work.
It might be because Facebook is still rolling it out. Also there seems to be some bugs because I had it on my page, then all of a sudden I didn’t, then I refreshed it and it was back – so just keep checking. I’m in Australia though so it’s definitely being rolled out here.
Let me know how it goes
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LikeDislikeI say watch out the blogging world. Could be heading towards training billions of users to be bloggers. What with all the changes to personal profile pages etc, it is sounding (and looking) more and more like it every day.
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LikeDislikeThat’s great, but one question arises.
As I have noticed, Content Creators can’t post comments on behalf of the Page. Is it ok or should be changed?
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LikeDislikeCara you’re awesome, I’m learning so much that is useful since I started reading The Social Skinny. Thanks for sharing, Zuckers owes you! Just off to check if we have Scheduled Posts in South Africa yet …
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LikeDislikeHi Cara,
Do you know yet if it’s possible to run a report that shows you who posted what in your organization? Or is it coming?
Thanks and have a blessed day,
Jim
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LikeDislikeHi Jim you currently can’t do this and I’m not sure if it’s a feature that Facebook is working on – however third-party applications allow this (like Buddy Media for example) – hope that helps!
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LikeDislikeHello,
I have 7 admins (all exact same access as content creator), one manager (myself) and 3 of us can post on the page, as the page, the rest cannot. Why is that, and how can I change it so they can?? Very frustrating all of these new role out, when no-one bothers to think of what could happen downstream. Any help would be greatly appreciated!
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LikeDislikeHi Tammy it may just be their settings. If you go to ‘edit page’ and ‘your settings’ there is a tick box to say that everything you post is from the page, not your own personal profile. Those people who are not being able to post from page may have this unticked? That is the only explanation I can think of, but you can also get them to set the setting as ‘use facebook as your page’ and post then, that should also work
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LikeDislikeUnfortunately, the “always post as page” option is no longer available for Content Creators, so we can’t even check and un-check it. I am guessing the Content Creator role is not functioning as FB thought it should…
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LikeDislikeFinally Facebook released this long expected feature.
With their stocks plummeting to the ground it was about time they focus a bit more on the business area!
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LikeDislikeAh yes totally agree!
Ah and i like your guide very much
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LikeDislikeThe ability to schedule posts is just what I needed to stop putting heaps out then nothing then heaps.
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LikeDislikeI own a FB page with 3 friends, and all of us are admins/manager. One of them left our business (craft workshop), so I wanted to delete her from admin list. I did everything like explained in help section, but in the end I had to type my personal FB password. I did so but it said that the password is incorrect. I typed it 10 times, but I couldn’t delete this admin? Does anyone know what is the problem?
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LikeDislikeHi,I am having a similar problem. Except I am trying to add an ‘Admin’. I’ve followed instructions, to the letter. Then when I type in my personal Facebook password. It keeps telling me that the password is incorrect. It’s not!!! Unless I’m missing something? Would appreciate help with this matter…
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LikeDislikeHi Ian – it should be your personal Facebook password to add an admin. If you can use it to sign into Facebook, you should be able to use it to add an admin. However they do need to have already liked the Facebook Page you’re adding them to – had they done this?
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LikeDislikeI am haveing this same problem and yes they have already liked the Facebook page
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LikeDislikeOh right, I just saw this. I’m not sure why this might be. I know it sounds a bit silly, but have you tried using a different browser? I have issues sometimes on websites and when I try on my Firefox or Safari it works when it may not have on IE or another browser. It might not help, but worth a shot.
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LikeDislikeI’m having the same problem. I’m very familiar with adding admins to FB pages. I’m trying to add one and enter their name, then click Save, and the standard popup message appears “enter your personal password…”, I enter it, and I get a message saying it’s incorrect. I’ve tried it several times. I’ve logged out and back in and my personal password works fine to do that, only have the issue when I try to enter it for saving a new admin. Grrr. I’ve tried on Safari and Chrome, and I tried clearing my browser cache and history also, nothing has worked. Did anyone else figure out how to resolve this?
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LikeDislikeOne problem is that all “Managers” post under the same name… in our case… BostonBlitz. Is there any way to have a post identify the manager that did the post. We have three managers.
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LikeDislikeHi mark – if they are all admins posting to the same page, there is no way to know who posted what. It’s a good point and something that Facebook should look into in the future. There are third-party tools that would give you this information, but the ones I’ve seen are pretty expensive.
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LikeDislikeI started a group for our PTA and It will not allow me to add anyone as an administrator. even myself. I have started several pages and never had this problem before. It is a royal pain to have to log out of fb and log back on to make a post to the group. Any ideas????
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LikeDislikeHi Paula – I’m a bit confused as to what exactly you mean by this. Is it a group, or a Page? When you say ‘log out’ and ‘log back in’, what are you logging back in as? If you want you can send me an email with the details and I’ll try and figure out what is happening
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LikeDislikeI am trying to add someone as manager on admin of a fb page I created. I put in my password and it stays the same it doesnt add the other person but I dont get any messages or reasons why. Any suggestions?
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LikeDislikeHas the person liked the page already? They are required to have liked the page to be added as an admin unless they are a friend of yours on Facebook. Try that and see if it works.
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LikeDislikeHi Cara! Well I have a problem. I did a shout on a FB page of mine that has around 27k fans, regarding who wants to be a CC and upload pics, because I can’t manage and have time of all my pages. I got a lot of replies like I do, I do…. but then I also asked them for their emails so that I can add them in the Admin Roles. Thing is they didn’t respond or saw my last message I updated in that post, and I can’t manually find them as they are too many in order to give them access. The only way is via email and I don’t know what else to do..
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LikeDislikeHi there, have you thought about posting another post on your page and asking interested people to inbox you (the page) with their email addresses? That may work for you
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LikeDislikeI am having a problem with my FB business page where my messages don’t show up on other business pages, my profile picture does not appear when I post, I do not have a little triangle above the blue line to post as my profile (when I am on another’s page), I can’t add another admin (thought this would help with my profile picture.) Any help would be appreciated – I have searched the net and facebook help is of course no help.
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LikeDislikeI am a page manager for our FB page along with 2 other people in the firm here. It seems it is impossible for me to create a status update and simply press ‘post’. It WILL NOT LOAD! It also will not load for one of my other admins. I don’t want to ‘schedule’ this post – I want it to be posted now-in real time. what is causing this issue which I noticed started last Friday (March 22) for me? Is there something I can do? HELP on FB has been no help.
NOTE: the update has words and a link included.
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LikeDislikeI am manager of FB page http://www.facebook.com/perdidobaybaptistchurch. My manager capabilities are present as probed by creating and then deleting a second manager. Our website (www.perdidobaybaptist.org) has the capability of being linked to our Fb page. The requirents for me to do this is to like the page and be logged in to my personal fb account and be logged in to our website as administrator and navigate within the website to the appropriate area and click on link to facebook. When I do this, i get a statement as follows: We have successfully validated your facebook account but you are not listed as manager of a page. You must first create a page then try again to link your website to the page. Within the very limiyed troubleshooting resources within facebook I can not find anything that addresses this issue. Any suggestions??
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LikeDislikeI am manager of FB page http://www.facebook.com/perdidobaybaptistchurch. My manager capabilities are present as probed by creating and then deleting a second manager. Our website (www.perdidobaybaptist.org) has the capability of being linked to our Fb page. The requirents for me to do this is to like the page and be logged in to my personal fb account and be logged in to our website as administrator and navigate within the website to the appropriate area and click on link to facebook. When I do this, i get a statement as follows: We have successfully validated your facebook account but you are not listed as manager of a page. You must first create a page then try again to link your website to the page. Within the very limited troubleshooting resources within facebook I can not find anything that addresses this issue. Any suggestions??
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