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This is the second article in a super-incredible unbelievable Google+ series (if three articles = series). The first one was ‘How can Google+ help your business?’ and explains the pros and cons of creating a Google+ Brand Page. If you’ve decided to go ahead with it, you’re in the right place.

First up, there are a number of things you need to know before setting up your Page:

  • Pages can’t add people to circles unless they have added or mentioned the Page first
  • The default setting for everything on your Page is public
  • Google+ Pages will automatically unfollow anyone who unfollows them – this has huge implications as people who are looking to grow their community won’t want to unfollow brands because they know they will lose a follower in the process
  • Pages can’t +1 other Pages or content on the web
  • Pages can’t mention people unless they are connected to the brand
  • Pages can’t share to extended circles
  • Pages don’t receive notifications via email, the Google bar or text

Here’s how you set up a Google+ Brand Page:

  1. You need a Gmail account that you don’t mind giving your team (or anyone else who is going to be accessing your Google+ Brand Page) access to. This is very annoying but must be done.
  2. Visit http://www.google.com/+/business/ and start the process by clicking ‘Create your Google+ Page’
  3. You’ll then need to choose the most appropriate classification for your business – local business or place; product or brand; company, institution or organisation; arts, entertainment or sports; or other.
  4. Fill out the other fields as appropriate
  5. Customise your Profile by adding a tag line, uploading a photo etc.
  6. Get posting and promoting!

That’s about it, there’s really nothing to it! If you do create a Google+ Brand Page be sure to post a link to it in the comments below so we can all check it out.

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