2

4 Twitter Tips You Should Think About Now

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Twitter tips! Just because you can’t get enough of them. And also because we all need constant reminders of what we should be doing, because when it comes to Twitter, so often we’re just not doing the right things. So if you want to get the most from your Twitter account then heed these wise words. And forward it to seven friends, because if you don’t then you’ll have bad luck for 7.5 years. Not just seven years, but an extra SIX MONTHS too. You really don’t want that. DO YOU? No. No, you don’t.

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9

The #ClickFrenzy case study: How not to do social media

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Not only did the team at Click Frenzy manage to piss off an entire nation by failing to ensure their 24 hour deals site could handle more than a couple of visitors at once, but their efforts on social media managed to further provoke, enrage and disrespect their would-be customers. Some of the shit they came up with (or didn’t come up with) over the course of the debacle was truly just astounding. Here’s a lesson in what NOT to do during a social media crisis.

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14

11 simple things you can do to get more Twitter followers

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Want to get more Twitter followers? Wondering why you’re following people and they aren’t following you back? Here’s 11 handy tips to optimise your Twitter account and tweeting style so you can get more followers.

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19

Crappy customer service: the real social media fail of big business

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These days there’s a new corporate ‘social media fail’ splashed across all media channels every second day, just because a bunch of people sent a few negative tweets about something. Unfortunately all this does is encourage senior management to retreat further into their social panic caves and reduce the social media budget further – content with the fact their brand is on Twitter and Facebook, just like the competition. We need to take the focus off the so-called ‘social media disasters’ of big brands trying to use social media for marketing and engagement and start focusing on the core social media fail of not getting the simplest strategy – customer service – right.

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38

100 Social Media, Mobile and Internet Statistics for 2012 (March)

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No one can get enough of statistics. Nor social media. The two combined are just about enough to make you wet your pants… so get the nappies handy because here’s my next installment of my 100 social media statistics for 2012. It’s actually only 85 statistics, so you can spend the extra minute reading another of my stellar literarary masterpieces. Or maybe send me a congratulatory email/tweet? I’ll leave it up to you :) Enjoy!

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12

10 More Common Social Media Mistakes

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10 things that might be hurting your social media strategy. These ones are even better than the last 10 I put forward in January, so you better read on to see if you’re sabotaging your social efforts, or else risk becoming the laughing stock of the social media world…

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