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Trending Social Media Tools to Grow Your Business

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70% of marketers are going to increase their social media ad spend this year – globally we will spend $24 billion across social networks! That’s more than the GDP of New Zealand (probably). The key point here is that you obviously have to spend some of your $$ on social media, because that’s what everyone else is doing, and you DO NOT WANT TO BE THE ONLY CHUMP DOING SOMETHING ELSE. Print is dead and so is TV (not really). So social media it is. But – you ask – where do you spend your money within social media? THERE ARE SO MANY DAMN NETWORKS THESE DAYS. Honestly, it’s hard to keep track. Should you give your money to Zuckers, or that blue bird on or that new one where it’s all just about pictures (not the one with the pins though)….. well I’m glad you asked. READ ON FOR ALL THE ANSWERS YOU EVER HOPED TO HAVE (kind of).

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Why you’re failing at Social Media Customer Service (infographic)

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Customer service is fast becoming one of the greatest responsibilities and opportunities of using social media for business. Unfortunately for many companies, the two cannot be separated – if you want to play in social media, you have to be prepared to provide top-notch customer service. Find out why social media customer service is so important, including some pretty awesome stats on Twitter and Facebook engagement. Oh and a pretty infographic, if you like that sort of thing!

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103 Crazy Social Media Statistics to Kick off 2014

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IT IS FINALLY BACK! My amazingly awesome social media statistics update! This one includes all the stats you need to know about social media for business (including B2B, SMB and enterprise), mobile, blogging, Facebook, Instagram, Twitter, Pinterest, Google+, LinkedIn and more. IT’S STATISTASTIC! You know you love it.

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14 ways to boost your Black Friday sales via Social Media

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Running a Black Friday, Cyber Monday, Boxing Day or other holiday sale for your site or in-store? I bet you’d like to make some MONEY, wouldn’t you? Well here’s some quick and easy tips to boost your sales, generate excitement and get viral exposure just by harnessing the power of your social media channels! SIMPLES. Read this article, implement your fav tips, watch the sales and revenue flow and send me a nice commission. Seriously, I’ll need that commission. Happy sales!

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Using Twitter to Build Your Team

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Does your business have a Twitter account? You might be using Twitter to engage with your customers and your target audience but are you using it to talk to your potential employees? If you haven’t thought about using Twitter for recruitment purposes, you might be missing out on THE NEXT BIG THING. And you do NOT want to miss out on the next big thing. DO YOU. DO YOU? No, you don’t. So check out this article written by another guest contributor (because I’m lazy) about why this may be the answer to your hiring woes.

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Social Media and Television: 5 Examples of the New Era of Social TV

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Welcome to a new era of “social television”, where the use of social media becomes intertwined with our television viewing experience. Do you grab your phone as soon as you see a hashtag appear up on screen asking you what you think about Betty’s betrayal of Bob? Have you tweeted during elections, or used social media to ‘vote’ for your favourite reality TV contestants? If the answer is yes, you’re not alone. We’re entering a new era where social media is teaching the old medium of TV a few new tips to get its audience engaged. Here are five such examples for your viewing enjoyment.

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