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Trending Social Media Tools to Grow Your Business

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70% of marketers are going to increase their social media ad spend this year – globally we will spend $24 billion across social networks! That’s more than the GDP of New Zealand (probably). The key point here is that you obviously have to spend some of your $$ on social media, because that’s what everyone else is doing, and you DO NOT WANT TO BE THE ONLY CHUMP DOING SOMETHING ELSE. Print is dead and so is TV (not really). So social media it is. But – you ask – where do you spend your money within social media? THERE ARE SO MANY DAMN NETWORKS THESE DAYS. Honestly, it’s hard to keep track. Should you give your money to Zuckers, or that blue bird on or that new one where it’s all just about pictures (not the one with the pins though)….. well I’m glad you asked. READ ON FOR ALL THE ANSWERS YOU EVER HOPED TO HAVE (kind of).

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4 Companies Doing Social Media Right

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These days it’s a pretty huge fail if your business is not leveraging the power of social media to drive awareness, brand loyalty and ultimately sales. However it can also be a pretty huge fail the way many business are using social media – even still (after all these years of test and learn). So what is the secret sauce to social success? Well, these four companies have some good learnings to share. Check out some of these case studies and think about how you can improve your social media strategy for business.

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Become a Pinterest Warrior: How to Use Pinterest to Drive Sales

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Pinterest is one of the very best platforms you can use to target women – women who want to share pictures of your products! Well, it depends on what your product is. But the fact is, these women are pinning crazy and they want you to give them pretty, inspirational, weird, wonderful, cute and amazing things to share on their Pinterest boards. But how will you do this? The answer is simple! Read this article and find out how to become a Pinterest Warrior!!

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Finessing Facebook: Leverage Your Likes

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There’s no point in lying and saying you don’t want more Facebook likes. You know you do, we know you do and Zuckers knows it too. So if you read the rest of my articles the chances are you know what to do to get more likes. Right? Right. But now you’re wondering “Ok, so I have all these awesome fans, now what?” I’ll tell you what. READ THIS ARTICLE. And that’s all I’m going to say about that.

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Facebook Page vs Group: A Facebook Marketing Dilemma

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Wondering whether you should use a Facebook Page or a Facebook Group? Don’t know exactly what the difference is or what ramifications either strategy will have? Once again I am your saviour. Read within to find out the pros and cons of a Page versus a Group and determine which is best suited to your objectives!

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Why you’re failing at Social Media Customer Service (infographic)

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Customer service is fast becoming one of the greatest responsibilities and opportunities of using social media for business. Unfortunately for many companies, the two cannot be separated – if you want to play in social media, you have to be prepared to provide top-notch customer service. Find out why social media customer service is so important, including some pretty awesome stats on Twitter and Facebook engagement. Oh and a pretty infographic, if you like that sort of thing!

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