Want to get more likes and more comments on your Facebook status updates? OF COURSE YOU DO. Everyone does. So I’ve teamed up with Shortstack to come up with ten handy tips for better status updates, and we’ve even put it in a lovely nice infographic for you!!! Because we also know you like looking at pretty pictures more than reading boring text. HAPPY MONDAY! (unless it’s not Monday when you’re reading this, in which case, don’t be happy).

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Social networks wouldn’t be social networks if they didn’t make a bunch of changes every month or so to keep us on our toes. Sometimes the changes are unwanted and unwarranted, and other times they are exactly what we’ve been waiting for since the beginning of time. Pinterest has joined the constant changing social media bandwagon and implemented a range of updates over the past month or so – find out exactly what they are and how they impact you as a user and/or business. DO IT.

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Want to create awesome Facebook applications, contests, competitions, tabs or whatever else you want to call them? Join the club. The easiest way to do it if you’re not a developer is to use a third-party service that allows you to simply drag and drop widgets to create your very own app. There are some awesome ones out there, and here’s a few for you to check out. I recommend going with the Overlord + Pancake Guy, but at the end of the day it’s going to be your decision. Unless you want me to make it for you, in which case read on.

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Sometimes the best social media campaigns begin offline. Read the MOG story to see an example of a great social media campaign rooted (pun intended… you’ll have to read it to understand) in the tangible world. Want to stimulate conversation and gain awareness for your product or service? Follow MOG’s example and do something out of the box. PLUS if you’re in Australia there’s an opportunity to WIN BIG. The biggest prize of your life. And I’m pretty sure if I could afford lawyers they would be freaking out over that statement right now. Luckily I can’t, so I’m sticking by it. BIGGEST PRIZE OF YOUR LIFE.

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Still sitting on the fence in terms of whether social media is important for your business? It is. In this article Jamie Franks (yes, it’s another guest post) outlines why you need to be in the social media game and how it’s not going anywhere anytime soon.

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Since the beginning of the social media age, the question of return on investment (or ROI) in this field has forever plagued and pained marketing professionals. Some have tried to come up with fancy algorithms to determine a magic number, others have argued until they were blue in the face that it can’t be done. It’s a million dollar question, and here’s the answer… so be sure to send me a cheque in the mail. Read on to find out my take in the whole ROI debate, and let everyone know what your thoughts are too (because we care, really.) But seriously, I’m going to need that million dollars.

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