9

The #ClickFrenzy case study: How not to do social media

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Not only did the team at Click Frenzy manage to piss off an entire nation by failing to ensure their 24 hour deals site could handle more than a couple of visitors at once, but their efforts on social media managed to further provoke, enrage and disrespect their would-be customers. Some of the shit they came up with (or didn’t come up with) over the course of the debacle was truly just astounding. Here’s a lesson in what NOT to do during a social media crisis.

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10

Viral Brand Bullying: what is REALLY ruining my Facebook experience

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You know what I really hate? People that cannot drive at the speed limit, the fact I will get fat if I eat ten loaves of bread every day, peas and Facebook viral brand bullying posts showing up in my newsfeed. I’ve written this particular Social Skinny rant about one of the above topics, and because I’m certain you cannot figure out which one it may be, you’ll just have to click through to find out. Be prepared because this time I’m not going after Zuckers OR big brands. This time I’m coming after YOU and your like-happy annoyingness. And no, it’s not hypocritical at ALL (except for the pet mention…). Yeah you have no idea what I’m talking about, and neither really do I.

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5

And finally a REAL social media fail to learn from: the story of Channel 7

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If you’re anything like me, not only are you probably awesome but you’re probably also sick of hearing about the all-too-common ‘social media fails’ initiated by countless well-known brands across the globe on a seemingly daily basis. Well today I’m here to tell you about a real, honest to god social media fail perpetrated by one of the very institutions so quick to slam other brands for their social media efforts. Justice tastes so sweet. SO DAMN SWEET I TELL YOU. Click through to read a classic Cara rant, combined with an overview of how Channel 7 committed a cardinal social media fail – and how you can learn from their mistake. Ahh how I love my rants :)

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50

9 New Facebook Features you might not know about

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Over the past couple of weeks Zuckers and his team have been busy little bees implementing a whole stack of changes to our beloved Facebook experience. If you didn’t realise you could export your events to your online calendars, edit your Facebook comments, highlight your personal posts, promote your page posts or find nearby Facebook friends then you clearly need to read this article. And just in case you’re not convinced – there’s another four handy features I haven’t even MENTIONED in this excerpt that are covered within… the suspense is killing you. The only option left to you is to CLICK THROUGH!!

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33

New exciting Facebook Page changes – admin roles, post scheduling and promoted posts!

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If you manage a Facebook page or are interested in any Facebook-related changes then you should really read this article. If you don’t, you will probably be laughed at by your colleagues, friends and any ghosts who are currently in haunt mode around your house… this is because these are the latest and greatest Facebook changes to arrive on your Page and they are actually pretty damn awesome (for once). Find out about admin roles, scheduled posts and promoted posts, and then call ghostbusters.

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63

9 ways Facebook can get you fired

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There are probably a billion ways that Facebook could get you fired, but I’ve chosen just 9 for today’s lesson in social media. Some of them are on the obvious side, whereas others may surprise you (and cause some speculation about your job security). Mostly though, the examples I’ve included will make you laugh, because other people’s stupidity and misfortune is funny. Enjoy.

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