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Trending Social Media Tools to Grow Your Business

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70% of marketers are going to increase their social media ad spend this year – globally we will spend $24 billion across social networks! That’s more than the GDP of New Zealand (probably). The key point here is that you obviously have to spend some of your $$ on social media, because that’s what everyone else is doing, and you DO NOT WANT TO BE THE ONLY CHUMP DOING SOMETHING ELSE. Print is dead and so is TV (not really). So social media it is. But – you ask – where do you spend your money within social media? THERE ARE SO MANY DAMN NETWORKS THESE DAYS. Honestly, it’s hard to keep track. Should you give your money to Zuckers, or that blue bird on or that new one where it’s all just about pictures (not the one with the pins though)….. well I’m glad you asked. READ ON FOR ALL THE ANSWERS YOU EVER HOPED TO HAVE (kind of).

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Social Media Share Scare – Why You Need To Share Less

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Social media sharing is a second nature to most of us by now – we must have our semi-random ‘friends’ know that we are amazingly cool and popular, so that they can spend their days wishing they were us as they gaze wistfully down their Facebook Feed. Obviously this involves checking into exciting places (including airports, festivals and expensive restaurants) and sharing way too much information about our general lives (including where we live and the awesome car we drive). The only problem is this isn’t just impressing your so-called friends, but a whole bunch of even MORE sinister people – identity thieves, cyber-stalkers and burglars. Basically what I’m trying to say is that you will probably lose everything you hold dear – including your money, house and your identity – unless you read this article and STOP SHARING SO MUCH. But of course – you need to determine your own priorities. After you read this article.

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How to get the best results from your Facebook ad campaign

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Facebook advertising is increasingly becoming a crucial element of any business’ marketing strategy – particularly as Zuckers is getting more and more greedy with impressions through organic Page posts. Facebook ads have the power to deliver a very strong return on investment, if you have the right strategy in place and are driving to the right goals. Here’s a few key tips on how to get the most from your Facebook marketing spend. Happy reading :)

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Finessing Facebook: Leverage Your Likes

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There’s no point in lying and saying you don’t want more Facebook likes. You know you do, we know you do and Zuckers knows it too. So if you read the rest of my articles the chances are you know what to do to get more likes. Right? Right. But now you’re wondering “Ok, so I have all these awesome fans, now what?” I’ll tell you what. READ THIS ARTICLE. And that’s all I’m going to say about that.

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Facebook Page vs Group: A Facebook Marketing Dilemma

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Wondering whether you should use a Facebook Page or a Facebook Group? Don’t know exactly what the difference is or what ramifications either strategy will have? Once again I am your saviour. Read within to find out the pros and cons of a Page versus a Group and determine which is best suited to your objectives!

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Why you’re failing at Social Media Customer Service (infographic)

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Customer service is fast becoming one of the greatest responsibilities and opportunities of using social media for business. Unfortunately for many companies, the two cannot be separated – if you want to play in social media, you have to be prepared to provide top-notch customer service. Find out why social media customer service is so important, including some pretty awesome stats on Twitter and Facebook engagement. Oh and a pretty infographic, if you like that sort of thing!

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