Want to create awesome Facebook applications, contests, competitions, tabs or whatever else you want to call them? Join the club. The easiest way to do it if you’re not a developer is to use a third-party service that allows you to simply drag and drop widgets to create your very own app. There are some awesome ones out there, and here’s a few for you to check out. I recommend going with the Overlord + Pancake Guy, but at the end of the day it’s going to be your decision. Unless you want me to make it for you, in which case read on.

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Here it is… my first Social Skinny article that doesn’t focus on Social Media. Instead, I reveal ingenious tips to optimize your website and boost conversion that will likely earn you millions, if not billions, of dollars. Probably billions. Check it out and then please let me know if you’re a fan of this diversified content on The Social Skinny or if you think I should stick to focusing on social media. I CARE ABOUT YOUR OPINION. No, really. Well…. a little bit anyway. Enjoy!

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Still sitting on the fence in terms of whether social media is important for your business? It is. In this article Jamie Franks (yes, it’s another guest post) outlines why you need to be in the social media game and how it’s not going anywhere anytime soon.

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Since the beginning of the social media age, the question of return on investment (or ROI) in this field has forever plagued and pained marketing professionals. Some have tried to come up with fancy algorithms to determine a magic number, others have argued until they were blue in the face that it can’t be done. It’s a million dollar question, and here’s the answer… so be sure to send me a cheque in the mail. Read on to find out my take in the whole ROI debate, and let everyone know what your thoughts are too (because we care, really.) But seriously, I’m going to need that million dollars.

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Feel like pimping out your Facebook Page but unsure what you should be doing? Consider adding some key apps to the mix to allow for better fan engagement and customer service. What apps should you include? The king of Facebook apps himself, Jim Belosic, weighs in on his top nine must-have apps for your Page.

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Ever thought about developing (or paying someone to develop) a Facebook game as part of your social media strategy? It might just be something to start thinking about, as Carlo Pandian outlines in this guest post about the Facebook game market. It’s a big one, and if you manage to get your concept right you could be looking at not just some impressive ROI, but some serious branding exposure too.

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