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How to do social media right: 4 brands to learn from

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Sometimes the best way to be good at something is simply to copy others who are awesome at it. Of course you should change it ever so slightly and pretend it was your idea in the first place, otherwise what is the point? Seriously though, when it comes to marketing and even more specifically social media, reading case studies and keeping an eye on what competitors and prominent brands are doing always helps stimulate your own creativity. So here are four quick case studies of brands doing some awesome things in social media. Don’t forget to change them ever so slightly…

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4 Savvy Tips to Multiply Your Marketing Results

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Here’s a really hard question for you: do you like getting free things? Yes? OF COURSE YOU DO. Everyone loves getting free things or even big yummy discounts. While this is probably not news to you, have you ever considered tying this into your marketing strategy? Giving your customers perks, giveaways and discounts can encourage serious loyalty, as well as viral marketing rewards. Think about it. Well… read this article, and then think about it some more.

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How to get the best results from your Facebook ad campaign

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Facebook advertising is increasingly becoming a crucial element of any business’ marketing strategy – particularly as Zuckers is getting more and more greedy with impressions through organic Page posts. Facebook ads have the power to deliver a very strong return on investment, if you have the right strategy in place and are driving to the right goals. Here’s a few key tips on how to get the most from your Facebook marketing spend. Happy reading :)

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Finessing Facebook: Leverage Your Likes

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There’s no point in lying and saying you don’t want more Facebook likes. You know you do, we know you do and Zuckers knows it too. So if you read the rest of my articles the chances are you know what to do to get more likes. Right? Right. But now you’re wondering “Ok, so I have all these awesome fans, now what?” I’ll tell you what. READ THIS ARTICLE. And that’s all I’m going to say about that.

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Facebook Page vs Group: A Facebook Marketing Dilemma

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Wondering whether you should use a Facebook Page or a Facebook Group? Don’t know exactly what the difference is or what ramifications either strategy will have? Once again I am your saviour. Read within to find out the pros and cons of a Page versus a Group and determine which is best suited to your objectives!

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Why you’re failing at Social Media Customer Service (infographic)

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Customer service is fast becoming one of the greatest responsibilities and opportunities of using social media for business. Unfortunately for many companies, the two cannot be separated – if you want to play in social media, you have to be prepared to provide top-notch customer service. Find out why social media customer service is so important, including some pretty awesome stats on Twitter and Facebook engagement. Oh and a pretty infographic, if you like that sort of thing!

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