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How to get the best results from your Facebook ad campaign

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Facebook advertising is increasingly becoming a crucial element of any business’ marketing strategy – particularly as Zuckers is getting more and more greedy with impressions through organic Page posts. Facebook ads have the power to deliver a very strong return on investment, if you have the right strategy in place and are driving to the right goals. Here’s a few key tips on how to get the most from your Facebook marketing spend. Happy reading :)

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Finessing Facebook: Leverage Your Likes

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There’s no point in lying and saying you don’t want more Facebook likes. You know you do, we know you do and Zuckers knows it too. So if you read the rest of my articles the chances are you know what to do to get more likes. Right? Right. But now you’re wondering “Ok, so I have all these awesome fans, now what?” I’ll tell you what. READ THIS ARTICLE. And that’s all I’m going to say about that.

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Facebook Page vs Group: A Facebook Marketing Dilemma

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Wondering whether you should use a Facebook Page or a Facebook Group? Don’t know exactly what the difference is or what ramifications either strategy will have? Once again I am your saviour. Read within to find out the pros and cons of a Page versus a Group and determine which is best suited to your objectives!

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Why you’re failing at Social Media Customer Service (infographic)

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Customer service is fast becoming one of the greatest responsibilities and opportunities of using social media for business. Unfortunately for many companies, the two cannot be separated – if you want to play in social media, you have to be prepared to provide top-notch customer service. Find out why social media customer service is so important, including some pretty awesome stats on Twitter and Facebook engagement. Oh and a pretty infographic, if you like that sort of thing!

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How and Why to Run an Instagram Contest

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If you’re looking to engage your customers in a relatively new and exciting platform, running a contest on Instagram may just be your holy grail. Find out how easy it is to run a competition or raffle via your Instagram channel, along with all the key considerations to make it a great success. Whether you’re just starting out on Instagram or you’re already a pro, THIS IS THE PERFECT ARTICLE FOR YOU. Seriously, read it. You’ll never look back…

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Infographic: Why your Email Campaigns are Failing on Mobile

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If you engage in email marketing then it is absolutely IMPERATIVE that you read this article. Your entire being depends on it. Why? Because you could be wasting up to 40% of your time and effort sending out emails to people who can’t properly read them or access your site via their mobile device. So if you want to run successful email campaigns, then check out this article and infographic to find out how you can optimize both your marketing and your website for mobile to avoid any such wastage. Then sit back, relax and watch your email ROI, conversions and revenue climb.

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