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Effective Ways to Use Social Media for Marketing Research

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By now we all know that social media is a key channel for marketing and customer service. But what so many businesses are still missing out on is the opportunities for market research. You can learn a hell of a lot about your customers through effective listening and a few key strategies that will ultimately help inform not just your marketing strategy but your product/services as well. In this guest post you can find out some tips and tricks to use social media for marketing research. So GET TO IT YA’LL.

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Mid-year check-in: is your marketing plan working for you?

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Somehow half the year has gone past, leaving most of us wondering what the hell happened to all those other months – like January for example, I swear that just never happened? We could spend our time speculating about Dark City style conspiracies or we could just accept that it is now June and look at improving the months to come. Aside from the fact this is probably the most vague and irrelevant excerpt for a post EVER, my point that I haven’t mentioned until now is that WE SHOULD ALL CHECK IN ON OUR MARKETING PLANS NOW. Immediately, before the Dark City men come and move us through time and space.

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10 Quick Tips for Better Status Updates (Infographic)

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Want to get more likes and more comments on your Facebook status updates? OF COURSE YOU DO. Everyone does. So I’ve teamed up with Shortstack to come up with ten handy tips for better status updates, and we’ve even put it in a lovely nice infographic for you!!! Because we also know you like looking at pretty pictures more than reading boring text. HAPPY MONDAY! (unless it’s not Monday when you’re reading this, in which case, don’t be happy).

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Pinterest changes – what do they mean for users and businesses?

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Social networks wouldn’t be social networks if they didn’t make a bunch of changes every month or so to keep us on our toes. Sometimes the changes are unwanted and unwarranted, and other times they are exactly what we’ve been waiting for since the beginning of time. Pinterest has joined the constant changing social media bandwagon and implemented a range of updates over the past month or so – find out exactly what they are and how they impact you as a user and/or business. DO IT.

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Facebook Applications and Contests – the best tools now that Wildfire is out of the mix

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Want to create awesome Facebook applications, contests, competitions, tabs or whatever else you want to call them? Join the club. The easiest way to do it if you’re not a developer is to use a third-party service that allows you to simply drag and drop widgets to create your very own app. There are some awesome ones out there, and here’s a few for you to check out. I recommend going with the Overlord + Pancake Guy, but at the end of the day it’s going to be your decision. Unless you want me to make it for you, in which case read on.

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