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web presence optimization

In the age of social media, web presence is now more important than ever. An effective website must engage its customer-base regularly in order for the business to grow. Whether your company is brand new or has been around for years, there is likely something you can do to increase the visibility of your businesses and your brand online. To help you get started, here are 5 simple ways to increase the web presence of your business:

1. Revamp your homepage. For most businesses, the most important part of a website is the homepage. Within a few seconds of viewing this page, customers will decide whether or not they are interested in learning more about the company. With this in mind, it is important to make these few seconds count. One effective way of doing this is to revamp your homepage. If you are not a web guru yourself, consider hiring an agency to help. For communication purposes it’s often easiest to use someone local (at least in the same country) for example for people like me in Australia, a Sydney web design firm like Magic Dust may be optimal over a team in the US or India.

2. Embrace social media. Social media has become a powerful tool in the business world. It provides a platform through which businesses and customers can engage one another. If your business has not yet joined the world of social media, there has never been a better time to get in on the action. Start by creating a profile on each of the major social networking sites. Use creative tools like photo contests or fun giveaways to draw customers to your page. Always remember that each new lead is a potential new customer.

3. Maintain a blog. Although you may not realize it at first, maintaining a blog is a very effective tool for getting potential customers to your site. Start by posting general information about the products and services that your business offers. Then add some advice-centered posts that advising customers on the many ways that your product or service can make their lives easier. To reach an even wider audience, consider guest posting for similar businesses and allow them to do the same for you.

4. Reconsider your domain name. A good domain name allows customers to quickly and easily find your site. If your domain name is too long or complicated, you may be losing potential customers without even realizing it. An effective domain name generally contains all or part of the name of the business. In cases where the business name is already tied to another brand, consider adding a geographic indicator such as the name of the city, state or province that your business operates out of.

5. Update your site frequently. Always keep the information on your webpage as updated as possible. This will give customers a reason to keep returning to your site. The more they return, the more opportunities you will have to turn a potential customer into a paying customer.

Increasing and maintaining web presence for your business does not have to be difficult. It takes just a few simple steps and a little tech savvy to increase your brand exponentially. Follow these quick and easy tips and your business will be well on its way to online stardom.

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